AdsClique Media is a leading Email Marketing Agency in USA, committed to delivering the highest quality of service. Its team of experts helps clients with Email Design, Email Development and much more.
What is Email Marketing?
Email Marketing Agency in USA is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
1. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, and encouraging customer loyalty and repeat business.
2. Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
3. Adding advertisements to emails sent by other companies to their customers.
Types of Email Campaigns
There are four main types of email campaigns that businesses use to promote their products or services:
1. Promotional Campaigns
Promotional campaigns are typically used to announce a new product or service, or to offer a discount or sale. These types of emails are usually sent to a business’s entire list of subscribers.
2. Transactional Campaigns
Transactional emails are those that are triggered by an action taken by the recipient, such as subscribing to a newsletter, making a purchase, or requesting information. These types of messages are usually automated and contain information that is specific to the recipient’s action.
3. Engagement Campaigns
Engagement campaigns are designed to encourage recipients to interact with the sender in some way, such as replying to an email, taking a survey, or clicking on a link. These types of messages often include a call-to-action (CTA) and can be used to cultivate relationships with subscribers.
4. Timing and Triggered Campaigns
Timing and triggered campaigns are two more specialized types of email campaigns. Timing campaigns are designed to send emails at specific times, such as anniversaries or birthdays